Step 01
Read every cohort
Every place at every hour gets read for the cohort that is there: who they are and how they behave, from years of history out to a forward forecast.
Agentic advertising runs on real-world context: what every place is like and who is around, hour by hour. We feed it to your agents so they find your next customers, with no cookies and no device IDs.
Talk to us about 168 VEThis is lower Manhattan, hour by hour: who is around and what they are doing. The context your agents use to decide where your next customers are.
Agentic advertising is here
Agents now decide who to reach, in real time, with no cookies and no device IDs. The IAB Tech Lab calls it agentic advertising. An agent is only as good as what it knows about the real world, and the real world is exactly what we provide.
The same idea the rest of the industry is adopting for content and audiences, applied to the real world. What we learn is the cohorts of buyers inside every place and hour.
Every place at every hour gets read for the cohort that is there: who they are and how they behave, from years of history out to a forward forecast.
168 VE learns the complex cohorts inside every context, the full mix of who is there and how they behave. The cohorts that act like your buyers sit close together, even in cities it was never calibrated on.
The Master Embeddings Model brings the data you already own into the same space: your first-party audiences, your creative, the IAB taxonomy. Your cohorts and ours end up speaking one language, ready for any screen or bid.
Send us a file of what already worked: sales, leads, or store visits, each with a time and a place. We learn the cohort behind your best customers, find the cohorts that behave like them across the country, and hand back the places and hours to reach them. No device IDs, no personal data.
A simple file: each sale, lead, or visit with when and where it happened. Nothing personal leaves your side.
168 VE turns each conversion into context, and the Master Embeddings Model lines it up against the rest of the country to learn the cohort your best buyers share.
The cohorts that behave like your best customers, and the places and hours to reach them, ranked and ready to run. Expand into new markets and keep the lead pipeline full at a lower cost per action.
168 tells you which, by sector, by hour, with no device IDs. Buy the right screens at the right hours, and prove the audience from the same table.
The priors were built on public New York data, then tested against two cities they were never calibrated on. Five independent public sources with no shared lineage, so the validation stays independent. The dataset is built without device data, which means it strengthens as privacy tightens instead of breaking.
Read the validation reportEvery layer we sell sits on the same H3 cell, so any two pieces join without a spatial operation. Prices are on the page, and the free layers need no signup.
The hourly context for any US metro, and the priors underneath it. Economic gravity, ambient population, and sixteen more layers. 168 Foundation is free forever.
The geographic and temporal interoperability KBs. How the grid converts to any boundary and any clock, documented and tested. Open links, nothing to request.
The Interoperability MCP. Your agent runs the H3 and hour-of-week conversions itself, against the same tested library the knowledge bases document.