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Data qualityCase 01 of 14

Accuracy-radius attrition

Geolocation vendors ship a per-record error bar (accuracy radius, and in some products per-field confidence factors), but downstream ad-serving and reporting schemas carry only the point or cell, so the uncertainty is discarded at the first hop and delivered geography arrives dressed as exact.

Class
Case to account for
Affects
2 conversions
01

Detection

Delivery or reporting records carry a location with no accompanying radius/confidence field although the upstream source publishes one per record.

02

Mitigation

01
Propagate the source's accuracy radius and confidence through every hop that carries the location
02
Pin the statistical meaning of the radius (containment probability) in the schema — vendor documentation may not state one
03
Reject 'exact' locations whose source is a probabilistic lookup
03

Affected conversions

IP lookupH3 (probabilistic crosswalk)
OPEN
PointH3
OPEN