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Reporting at a coarser level than execution
PlatformA platform executes targeting at a fine geography (e.g. H3 r8 or zip+4) but only reports delivery at a coarse level (e.g. DMA or state), masking whether the fine-grained target was actually honored.
Detection
Reporting API's finest available geography dimension is coarser than the geography used at targeting time.
Mitigation
- Request the platform's most granular reporting breakdown available, even if coarser than execution
- Treat unverifiable fine-grain execution as an assumption to be validated by independent measurement (e.g. geo-lift test), not platform reporting
Affected conversions
- H3platform-native IDs
- Admin polygonsH3 (weighted crosswalk)
