Reporting at a coarser level than execution

Platform

A platform executes targeting at a fine geography (e.g. H3 r8 or zip+4) but only reports delivery at a coarse level (e.g. DMA or state), masking whether the fine-grained target was actually honored.

Detection

Reporting API's finest available geography dimension is coarser than the geography used at targeting time.

Mitigation

  • Request the platform's most granular reporting breakdown available, even if coarser than execution
  • Treat unverifiable fine-grain execution as an assumption to be validated by independent measurement (e.g. geo-lift test), not platform reporting

Affected conversions

  • H3platform-native IDs
  • Admin polygonsH3 (weighted crosswalk)