Work location inference

Advertising semantics

Inferred 'work' location (typical daytime weekday device location) misfires for remote/hybrid workers, gig workers, and multi-site employees, assigning a work cell that doesn't reflect actual employment geography.

Detection

Daytime weekday location is dispersed across multiple cells with no single dominant cell above a confidence threshold.

Mitigation

Require a minimum daytime-weekday visit concentration before inferring work
Treat remote-work-prevalent segments with lower confidence weighting or suppress the work-location field

Affected conversions

PointH3