Interactive publication
Back to the catalogueMeasurementCase 01 of 03
Attribution-window time
A conversion is credited to an earlier impression, so the 'slot' of a conversion depends on the attribution model — the conversion's own time, or the attributed impression's time.
Class
Case to account for
Affects
1 conversion
01
Detection
A conversion's timestamp differs from the impression it is credited to.
02
Mitigation
01
State whether the slot is the event time or the attributed time; keep both.
03
Affected conversions
semantics
OPEN